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World Series Pitches 7-Year Ratings High

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Friday’s ending to baseball’s World Series may have been a time to celebrate for the St. Louis Cardinals after their Game 7 victory against the Texas Rangers, but host broadcaster Fox were also most likely in a good mood, after the figures for the game made it the most-watched World Series match-up since 2004.

The 28 October clash, which was the first time that the World Series had gone to a 7th-game decider since the 2002 Angels-Giants series, ended 6-2 to the Cardinals, giving the home team (on a 4-3 record in the 2011 series) their 11th Major League Baseball (MLB) title. On the ratings side, this event brought in a total of 25.4m viewers to the Fox channel in the USA, following statistics published by the Fox Sports division.

This, as expected, made it the highest-rated broadcast in America that night, but the main talking points for these events is usually how they square up to their predecessors. In this case, Game 7 in 2011 saw a baseball TV audience at its highest since the Boston Red Sox played a historic decider in 2004.

On averages, the The 2011 World Series recorded a steady 16.6m over the course of the seven games. This is reported by Fox to be 19% up on the 2010 World Series (Giants-Rangers) average of 14.3m, which across five games recorded the annual event’s second-lowest ratings of all-time. 2011 did not match up to 2009 though, with 3 million under the average produced by the six-game Yankees-Phillies series.

The ratings could be considered as above expectations, as Horizon Media researcher Brad Adgate predicted pre-series that the home TV markets involved (Dallas and especially St Louis) would be likely to produce one of the least-watched World Series of all-time, unless there were a large number of games (6 or 7) amd the games themselves were exciting.

While a wash-out during game 4 of the previous round might not have been the most exciting action for Fox viewers, the rest finals themselves seemed to provide enough action and drama to warrant an acceptable rating. With series such as the X Factor coming closer to conclusion, will the network manage to beat their own high total before the year is out?

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